yconic

Three ways the new beta could feel.

Same product underneath — a free weekly email of Canadian scholarships and deadlines, matched to your age and province. Three directions for how it looks and talks. Open each and see which one fits.

Preview of the editorial direction Editorial Made by students Warm, dry, a little irreverent. “Somebody should just tell you which scholarships you can win. So we do.” Open this one → Preview of the calm direction Calm Money, clearly Quiet and premium, for students and the parents helping them. Leads on the real tuition number. Open this one → Preview of the high-energy direction High-energy For the group chat Bold, fast, plainspoken. “Get paid to go to school. (Legally. It’s called a scholarship.)” Open this one →